South Korea’s Leading Contemporary Art Investment Advisors

Unlock contemporary art as a financial asset

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Zurani Advisory is South Korea’s leading investment advisor in contemporary and modern art in Asia.

Zurani is an independent art investment advisor providing expert guidance to high-net-worth and ultra-high-net-worth individuals and family offices.

As the leading modern and contemporary art experts, we guide our clients from initial valuation to the perfect acquisition. Whether you aspire to build a sophisticated art collection or enhance your existing portfolio, we offer bespoke solutions to meet your unique goals and preferences.

Our comprehensive services include project definition and seamless implementation, ensuring your art collection aligns with your vision.

Investing In Contemporary Art: 2024 Edition Art Collection Guide

Dynamic art collecting trends among Asian collectors

Benjamin Tomkins, CEO of Zurani Advisory, highlights the burgeoning expansion of South Korea’s art scene, fuelled in part by the allure of celebrity endorsements and the global impact of Hallyu fame. While these factors have undeniably invigorated the market, Tomkins emphasises the necessity of nurturing sustainable and meaningful artistic endeavours to ensure long-term growth and cultural significance.

Contemporary artists explore multidisciplinary practices

Korean artists and collectors have historically preferred painting, but today, contemporary artists are increasingly exploring multidisciplinary practices. The recent surge in interest has elevated South Korea’s presence on the international art stage and positively influenced local perspectives. This boom has initiated a cultural shift, enhancing awareness and appreciation among the general population. As a result, there is a growing sense of pride in South Korea’s dynamic art scene as it continues to flourish and inspire both at home and abroad.

Philanthropy with strategic guidance

If you want to marry art with philanthropy, we provide strategic guidance to reflect your values through your art investments effectively. Discover the unparalleled expertise of Zurani Advisory and elevate your art investment journey in the thriving Asian market.

Expert regional and global art and market knowledge

Founded in 2020, Zurani Advisory represents the most established regional and global artists. We offer the perfect blend of art appreciation and market expertise to guide collectors to the most profitable art investment choices with transparent, secure and professional service.

Our consultants, with their expert art and market knowledge, provide high-quality advice to private art collectors and investors worldwide. We look forward to discussing your contemporary and modern art collecting and investing market requirements.