Should 20% of your wealth be the least managed asset you own?
Families now allocate an average of 20% of their wealth to art, yet for most, it remains their only significant asset lacking a strategy, foresight, or an independent adviser. Zurani introduces institutional discipline to art.
annual turnover
allocated to art in 2025
belongs in wealth management
art holdings by 2030
The Challenge
Art is a significant asset.
Rarely managed as one.
Family offices managing multi-generational wealth increasingly hold art, whether acquired deliberately as an investment, inherited across generations, or accumulated through the personal passion of family principals. In many cases, these holdings are worth tens or hundreds of millions.
Yet art is often the least well-managed asset in the portfolio. Valuations are outdated. Insurance is inadequate. Provenance documentation is incomplete. Succession planning has not considered the collection. And the family has no independent adviser. They have only relationships with galleries and dealers whose commercial interests are not aligned with theirs.
Zurani was founded to address this gap. We bring the independence, rigour and institutional-grade advice that art holdings deserve.
The Opportunity
Why Art Matters in Modern Portfolios
Diversification & Resilience
Fine art has shown resilience during economic downturns and is not closely correlated with traditional markets. We help you identify works that balance financial potential with aesthetic and cultural significance.
Hedge & Long-Term Growth
High-quality pieces can appreciate over time and serve as a tangible hedge against inflation. Our market analysis and forecasting help you incorporate art into long-term strategies with confidence.
Legacy & Identity
Collections often carry multi-generational significance. Next-generation heirs increasingly want to engage with collections and align them with their personal values, such as sustainability and social impact. We guide families in shaping collections that reflect their heritage and future vision.
Why Zurani
How we support family offices and wealth managers
Strategic Planning & Governance
We help families articulate the purpose, vision and governance structure for their art holdings, from collecting mission statements and acquisition policies to defining clear roles for family members and trustees.
Valuation, Reporting & Risk
Independent appraisals are integrated into aggregated wealth reports, making art visible alongside traditional investments. We maintain provenance, condition and location records, identify insurance gaps and advise on AML and tax obligations.
Acquisition & Due Diligence
Research, provenance verification, authenticity checks and managed negotiations in an opaque market. We advise on liquidity planning for purchases and on opportunities to use existing collections as collateral for financing.
Collection Management & Preservation
Inventories, digital catalogues, condition assessments, conservation, climate-controlled storage and bespoke insurance coverage. We coordinate secure logistics and ensure compliance with export, import and cultural property regulations.
Succession & Philanthropy
Integrating collections into wills, trusts and charitable structures, in collaboration with legal and tax advisers. We explore museum loans, foundation structures and philanthropic avenues that align collecting with social impact.
Education & Empowerment
Bespoke workshops for family office teams on market dynamics, art law, due diligence and emerging trends, empowering advisers to make informed recommendations and integrate art effectively into wealth strategies.
We’d welcome a confidential conversation about your art strategy.